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Start Your Engines: A Sneak Peek at SXSW 2014
ADOTAS – If you love music, advertising and digital tech, you must be pretty jazzed this week. The highly anticipated South by Southwest (SXSW) Festival 2014 kicks of this Friday, featuring over 2000...
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BlueKai Partners with MoPub to Help App Developers Drive Audience Targeting
SAN FRANCISCO, April 15, 2014 (ADOTAS) – BlueKai, the industry’s leading data management and activation system, and MoPub, a leading ad server for smartphone publishers, today announced a partnership...
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Qriously Expands U.S. & U.K. Marketing & Sales Teams, Opens Paris Office
NEW YORK, April 16, 2014 (ADOTAS) — Qriously, the location-based public-opinion company, announced today that it has beefed up its marketing and sales departments in the U.S. and the U.K., and has...
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USA TODAY Sports Weekly Launches Socially-Integrated App Across All Major...
NEW YORK, April 17, 2014 (ADOTAS) – MAZ, whose publishing platform powers over 750 apps across the Apple’s iTunes Store, Google Play, and Amazon’s Appstore, announced today that they have partnered...
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Mapping Retail: Geo-Location, iBeacon & the Promise of Mobile Shopping
ADOTAS – Advancements in mobile technologies have come a long way in recent years. When geo-location features first emerged on the scene with the introduction of Foursquare, Facebook and Yelp...
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Telescope and Viggle Partner to Develop Custom Second-Screen Experiences
LOS ANGELES, May 13, 2014 (ADOTAS) – Telescope, Inc., an award-winning technology company that powers real-time participation experiences across entertainment, sports and advertising, has entered into...
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OpenX Launches Mobile Software Development Kit for Video Advertising
LOS ANGELES, May 20, 2014 (ADOTAS ) – OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced the release of a software development kit (SDK) for iOS...
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InMobi Launches World’s Largest Mobile Native Advertising Exchange, Powered...
SINGAPORE, LOS ANGELES and LONDON, May 29, 2014 (ADOTAS) – InMobi, the world’s largest independent mobile advertising network, and Rubicon Project (NYSE: RUBI), a leading technology company automating...
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The 5 Most Common Misconceptions about Mobile Advertising
ADOTAS – It’s 2014. Surely brands are coming around to mobile, right? Maybe not. Although Mary Meeker’s latest report did find that mobile advertising grew 47% in the past year, many still believe in...
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How to Develop a Mobile App Successfully in 9 Steps
Want to develop a mobile app? As the mobile market is skyrocketing and the apps are becoming a crucial part of every business and industry, everyone is looking forward to embracing this opportunity....
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